Increasing sales can be a struggle at times. And while the solution to your problem may sometimes be a simple change in your marketing tactics, other issues with your sales may call for more drastic measures. One key thing you can do to help improve your sales quickly is to improve or create a sales process.
Increasing Sales By As Much As 20% by Improving Your Sales Process
By developing a strong sales process, you can help increase your sales by as much as 20% or more depending on how you carry the process out.
What is a Sales Process?
A sales process is a very important aspect for any company. It is a standard that all sales staff follow, company-wide. The process is a framework that is made up of consistent rules to go by based on solid research and the best sales practices for the company over the years.
Everything from how you handle customer disputes to your staff training is linked to your sales process. It should be used as something to refer back to anytime your sales staff runs into an issue.
The only problem with a company sales process is that many are non-existent. But the good news is that it is never too late to develop a process that will work for your sales team. And once you create one, you will start to see your sales go up in a short amount of time.
How to Create a Successful Sales Process
The basic process of putting together methods to create a sales process doesn’t have to involve extensive knowledge or difficult technology. Just writing down quick notes on a pad of paper can be extremely helpful.
Step One: Write Down Your Milestones
The first step to creating a sales process is simple. Write down all of your company’s milestones, steps and to-do’s. Write each of these on a separate sheet of paper or on post-it notes to make things easier.
Step Two: Organize Your Notes
The next step is to divide your notes into four to six columns which represent phases in the sales process. These phases can vary depending on your company’s needs. But here is an example of some categories you could use.
- Lead generation
- Initiating contact
- Discovery meeting
- Presenting solution
- The close
- Account Management
For each phase, you will also want to create objectives just as steps and actions to go by. Once you are happy with what you have listed in your sales process, you can then transfer it to a digital platform and prepare to send it out to your sales team.
Developing your sales process may seem a little overwhelming at first, especially if you are new to developing this type of process. And it is completely understandable to feel that way. You are creating a process that your company will use for many years to come, so you will need to put a lot of thought into it. But just keep reminding yourself that this sales process is for the good of the company. It will help to keep your sales team prepared for any obstacle that gets in their way and allow them to close sales faster which will benefit your company’s bottom line overall.
Contact The Lion Consulting Group Today for More Details on Increasing Sales
If you are interested in learning more about increasing sales, get in touch with our team today. We have experts available to help with sales training, coaching and so much more. Contact us today for more information on how to get started with The Lion Consulting Group.