How to Beat Your Competitors In Sales

If you are a sales company, you probably think a lot about your competitors.  Every discussion about increasing sales includes them in some way.  Where else would these additional customers come from if not from other companies?  Here are some strategies to increase sales and stay ahead of the competition.

Identify the Problem

The first step to solving any problem is identifying what exactly you are trying to fix.  Why is your company falling behind in sales?  Maybe it has to do with your marketing strategy or your customer service team.  Perhaps your competitor is just offering customers a better deal than you are.  In order to increase sales, you have to figure out why they have been going down or remaining stagnant in the first place.

No matter what you are selling, any sales company is trying to solve problems for people.  That is how you get customers.  People have a problem, and your goods or services provide the solution.  With this in mind, another way to increase sales is to identify customers’ problems.  Focus not only on what your product can solve for them, but also their frustrations with the companies that provide that product.  Are people unhappy with the customer service at your competing business?  Make it clear that you have a superb customer service department.  Do your clients not like something about the way your business is run?  Be open to feedback and see if you can make changes.  Happy customers mean increasing sales, more often than not.

Hire the Best Sales Team

In order to increase sales, you need to have the best people working on the effort.  It is not enough to have salespeople who can answer calls and emails.  You need quick, creative thinkers who can convince more potential customers to use your product or service.  Your sales team needs to be convincing, friendly, and knowledgeable.  It is also important to have a team that can work together.  An entire team working to come up with a great sales strategy will likely have more success than any one person individually.  Increasing sales starts in the hiring department by choosing the best people for the job.

Study Your Competitors

If you want to beat your competitors, you have to know what they are doing.  What kind of strategies have they implemented to increase sales?  Have they worked?  Don’t be afraid to adopt a plan that a competitor came up with.  If it works, it works.  It doesn’t matter who created the idea.  Look at all aspects of your competing companies’ numbers.  If they were able to increase sales after a certain plan or event, try implementing a similar one in your business.  If their sales are decreasing, capitalize on the opportunity to correct in your company whatever they are doing wrong.  One of the best ways to beat your competitors is to know everything you can about them.

Need Help With Increasing Sales?

If you are looking for assistance in hiring better salespeople or studying your competitors, The Lion Consulting Group can help.  Their elite team has tried and true strategies that help sales companies close more deals.  If you are struggling against competitors, you don’t have to go at it alone.  The Lion Consulting Group can help you figure out strategies to meet customers’ needs and increase sales.  For a free consultation, call (877) 778-7704 or email them at info@thelionllc.com.  You can also schedule a 15-minute web conference right from their website.  Don’t wait.  Take action to increase sales and call The Lion Consulting Group today.